The academy school development program

Company profile The academy school development program

The Academy School Development Programme focuses on creating a competitive cricket environment by assisting schools and communities in developing their own cricket programs, with a particular emphasis on women's cricket.

The program aims to connect schools within the Academy’s network of branches, providing playing opportunities for school teams and players, while also creating employment opportunities for young talented coaches.

The program distinguishes between Hub Schools and Non-Hub Schools:

  1. Hub Schools: Hub Schools typically face challenges where they either have facilities but lack the number of learners to sustain a cricket program, or they have interested learners but lack the necessary facilities. By combining these schools into a hub, both of these problems can be solved. The Academy aims to form partnerships with schools that serve as hubs, with the proceeds from these partnerships being utilized to upgrade facilities or support other school programs. Each hub can be tailored to fit the individual needs of the participating schools, creating a customized cricket program.
  2. Non-Hub Schools: Non-hub schools that prefer to operate as stand-alone entities will have the opportunity to select any of the programs provided by the Academy based on their specific needs. This allows schools to access the Academy’s offerings, such as coaching programs, skill development, and other resources, to support their own cricket development initiatives.

Overall, the Academy School Development Programme aims to leverage the resources of players, professional coaches, and underused facilities to establish successful long-term cricket programs in schools. By fostering partnerships, providing tailored support, and addressing the specific needs of schools, the program seeks to enhance cricket opportunities and contribute to the growth of the sport at the grassroots level.

The Previously Disadvantaged Children Cricket Program aims to bring community development to previously disadvantaged communities by establishing cricket programs that provide opportunities for children in those areas. Cricket is a game that is thrilling to both watch and play, and it holds great importance. It not only encourages team spirit and fosters endurance but also manifests discipline, helps build character, and brings out qualities of leadership.

The program recognizes that sports, including cricket, can serve as a way out of poverty. Being poor makes individuals vulnerable to crime, violence, lack of justice, and limited access to services. Poverty is a decline in social status, which is why social solidarity and cultural identity are crucial in sports and social development. By taking sports development seriously, the program aims to address the various faces of poverty and increase access and opportunities for all disadvantaged communities in South Africa.

The program’s philosophy is to ensure that cricket is at the heart of the communities in which it is played. This is achieved through an inclusive approach that diversifies participation. The program places particular focus on engaging women, girls, multicultural groups, individuals with disabilities, and previously disadvantaged communities. By promoting inclusivity, the program aims to provide equal opportunities for all individuals to participate in and benefit from cricket.

By establishing cricket programs and fostering inclusivity, the program aims to make a positive impact on the lives of children in previously disadvantaged communities. It recognizes the transformative power of sports and aims to create an environment where children can thrive and develop valuable life skills through cricket. Through this program, children can find a sense of belonging, learn important values, and have the opportunity to excel in the sport.

Overall, the Previously Disadvantaged Children Cricket Program seeks to uplift communities, break the cycle of poverty, and provide opportunities for children to engage in cricket. By focusing on inclusivity and addressing the specific needs of disadvantaged communities, the program aims to make a lasting impact on individuals’ lives and contribute to the broader social and developmental goals in South Africa.

Women’s cricket has experienced significant growth and expansion, mirroring the overall rise of women’s sports globally. Cricket has been a platform to bridge social, economic, and cultural divides within societies. In South Africa, women face various challenges, including poverty, unemployment, landlessness, and being dispossessed. They often shoulder the burden of care, particularly in contexts where hunger and disease are prevalent.

At the secondary school level in many South African cities, there exists a gender gap in the performance of girls and boys. This can be attributed to the dual role that girls often have as both learners and caregivers. However, participation in sports, including cricket, is crucial for the long-term success and implementation of developmental projects in the continent.

Engaging South African girls and women in sports, such as cricket, carries multiple benefits. Sport fosters physical health and wellness, promoting an active lifestyle. It instills important values such as hard work, discipline, dedication, teamwork, and determination. Through participation in sports, girls and women can develop confidence, leadership skills, and a sense of empowerment.

By emphasizing the importance of women’s participation in cricket and other sports, South Africa can foster gender equality and social progress. It provides opportunities for women to challenge societal norms, break barriers, and pursue their passions. Women’s cricket can become a catalyst for change, empowering girls and women, and creating positive role models for future generations.

Efforts to promote women’s cricket involve increasing visibility and opportunities for participation at the local level. This includes creating a safe and inclusive sports environment for girls and women. Roles such as participants (players), coaches, match officials, and administrators are offered to challenge gender norms both on and off the field. By striving for higher participation, excellence, and success at the highest level, women’s cricket can gain recognition and inspire more girls and women to get involved.

Ultimately, the importance of women’s cricket extends beyond the sport itself. It has the potential to address broader social issues, empower individuals, and contribute to the overall development and well-being of South African communities.


The strategic objectives for women’s cricket encompass promoting empowerment, challenging gender norms, and increasing visibility and participation. These objectives aim to create a more inclusive and equitable environment for girls and women in cricket.

  1. To promote girls’ sport as a tool for empowering girls in their local area and improve gender equality in society: This objective recognizes the power of sports, including cricket, in empowering girls and promoting gender equality. By actively promoting girls’ participation in sport, particularly cricket, the objective is to provide opportunities for girls to develop their skills, confidence, and leadership abilities. Through sports, girls can challenge traditional gender roles and expectations, gaining a sense of empowerment both on and off the field.
  2. To challenge gender norms on and off the field for women and girls in all capacities through a structured environment: This objective seeks to challenge societal norms and stereotypes that limit the roles and opportunities for women and girls in cricket. By offering various roles such as participants (players), coaches, match officials, and administrators, the objective is to create a structured environment that encourages girls and women to actively engage with the sport. By breaking down gender barriers and providing equal opportunities, cricket can become a platform for girls and women to excel and pursue their passion.
  3. To increase women’s cricket visibility in their local context and strive for higher participation, excellence, and winning at the highest level: This objective aims to raise the visibility and profile of women’s cricket within the local community. By showcasing the talent, skills, and achievements of women cricketers, the objective is to inspire more girls and women to participate in the sport. It also strives for excellence and success at the highest level of women’s cricket, promoting a culture of competitiveness and providing role models for aspiring players. By striving for higher participation, women’s cricket can gain recognition and support, leading to further growth and development of the sport.___________

These strategic objectives work together to create an environment where girls and women have equal opportunities, representation, and recognition in cricket. By empowering girls, challenging gender norms, and striving for excellence, women’s cricket can contribute to broader social change and foster a more inclusive and equal society.
Development Director


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